Vino de Sueños

Vino de Sueños, “Wine of Dreams,” is a wine brand conceived by the non-profit human services organization, Santa Ynez Valley People Helping People (PHP), and a small group of premium Santa Barbara County vintners. This group wanted to make a difference in the lives of vineyard and farm workers who are the very heart and soul of the County’s agricultural economy and more specifically, the vineyard and wine businesses. Founding Participant Wineries of Vino de Suenos include Alma Rosa, Buttonwood, Clos Pepe, Feliz Noche, Foxen, Longoria, and Presidio.

The Vino de Sueños are sold in order raise funds to give workers and their families the assistance they need during difficult economic times. PHP will administer the funds to furnish basic needs (food, rent, and utility assistance) and family support services (counseling, youth after school programs, parent education, and scholarships). Services are directed to giving families a hand-up to achieve their dreams of a better life.

This year the Vino de Sueños wines will be released at a unique fund raising event to be held on November 12th, 2016. The event will be held in Buellton, CA at the Santa Ynez Valley Marriott from 3-6 PM.

In addition to featuring a tasting and sale of the just released Vino de Sueños wines, the release celebration will include appetizer stations hosted by the Valley’s premier caterers, live music, and a silent auction of life style items.

The art auction is another unique aspect of the Vino de Sueños release and the new brand. Each wine from the brand is labeled with a reproduction of an original art piece specifically created by a local artist for the wine. Karina Puente, a product of the Santa Ynez Valley and its local schools, created one of the art pieces and the dream “icon” at the center of each label that identify it as part of the Vino de Sueños brand.

Tying the art and wine together on the VDS brand labels is graphic artist, Kros Andrade of UVA Design Studios. Kros, who grew up in the Santa Ynez Valley, was immediately interested in volunteering his services to support farm and vineyard workers. For the past eight years he has created a beautiful collector’s set of individual labels that are representative of a unique brand.